Churned members is one of the main KPI's for member data.
How is it calculated?
Churned members are calculated based on members that have been labeled with a "Resignation date" and a "Membership valid to" (GIT) or "Former Member Date" (Golfbox) date during the selected time period.
The formula for churned members is simple:
Any member with a "Resignation date" + "Membership valid to" or "Former member date" date set in the given period = 1 churned member
Why are my churned members not showing up?
If you have deleted a member completely instead of adding a "Resignation date" + "Membership valid to" information (GIT) or changed status into "Former Member Date" (Golfbox)
If you have changed according to the above description but afterward deleted the member. In that case, we will not receive the data.