The BI Member Dashboard provides insights into your club’s membership trends by tracking four key performance indicators (KPIs):
Total Members – The overall number of active members.
New Members – Member acquisitions within the selected timeframe.
Churned Members – Members who have left, along with churn rate analysis.
Rounds Played per Member – Average number of rounds played by each member.
By analyzing these KPIs, you can understand membership growth, retention, and engagement trends.
How to Access the BI Member Dashboard
To open the BI Member Dashboard, follow these steps:
Click on the Menu in the top-right corner.
Locate the Business Intelligence (BI) section.
Select “Members”.
You will now see the Summary Page, which provides an overview of membership KPIs.
Summary Page
The Summary Page presents a snapshot of your key membership KPIs, along with three main selectors:
Key Controls
Members Selector – Switch between different dashboard sections (e.g., Member and Booking Dashboards).
Same Period Last Year – Adjusts the benchmark for comparison.
This Year – Modifies the date range for displayed data.
Each KPI tile acts as a shortcut to a more detailed dashboard for that specific metric. Click any tile to explore its detailed insights.
The Main Dashboard
The Main Dashboard provides an in-depth view of membership performance. The three main selectors from the Summary Page remain at the top, allowing for real-time adjustments.
KPI Breakdown
Below the selectors, the dashboard displays four key metrics:
Total Members & Growth Rate
New Members & New Member Growth Rate
Churned Members & Churn Rate
Average Rounds per Member
As you adjust the parameters, the dashboard automatically updates to reflect the changes.
Clicking on any KPI will bring it into focus, updating the dashboard to display relevant insights and trends for that metric.
Dashboard Features
Development Chart
The Development Chart provides a visual representation of how a selected KPI evolves over time.
Click on any KPI tile to learn more about how its values are calculated.
You can read more about how the numbers are calculated by clicking the KPI you want to learn more about (Number of members, new members and churned members)
Demographics View
To explore membership demographics, click the Demographics Icon in the bottom-left corner of the dashboard.
This section visually displays membership breakdowns by:
Membership Type
Gender
Age
Handicap Index
Member Seniority
You can apply additional filters to refine the demographic analysis based on specific characteristics.
Filters
The Filter Section (right-hand side) allows you to narrow down your analysis based on specific criteria.
For example, to focus on members aged 51-60:
Click the “51-60” filter under the Age category.
The dashboard will update all displayed statistics (KPIs, development charts, and demographics) to reflect only this segment.
You can apply multiple filters simultaneously to refine the data further.