Number of members is one of the three main KPI's in member data.

How is it calculated?

The total number of members is calculated as the total number of unique members in the club during the selected time period, minus the churned members.

A simplified version of the formula could be presented in this way:

Members + new members - churned members = number of members

The number of members for each month is therefore excluding the churned members in that given month. The churned members can be seen by clicking on the "Churned Members" KPI in the top-bar.

Why are my members not showing up?

  • If they are not included in the member categories that are used in the dashboard

Read more about our KPI's for member data

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